With so much potential - China is still nowhere close to the 11 million plus Americans who cruise each year - companies are bringing bigger and better ships to the Yellow Sea, tailoring their offerings and seeking new destinations in an effort to persuade Chinese travellers that a cruise is more than just a form of transportation. This advertisement has not loaded yet, but your article continues below. Most make shorter trips - five days on average - and call in South Korea and Japan, the top two destinations in Asia outside of China, according to industry body Cruise Lines International Association. The number of passengers in China has risen tenfold in five years, to around 2 million in 2016, and the government expects 4.5 million by the end of the decade. “Everybody is adapting and learning more about what the Chinese market is looking for.” “Right now it’s a learning process,” said Ken Muskat, chief executive officer at SkySea Holding International Ltd., a Shanghai-based cruise operator. And soon, a new threat will emerge: Chinese companies are building their own big ships. In addition to satisfying the tastes of Chinese passengers, they sail in the shadow of the region’s increasingly volatile politics. have sent an armada of luxury vessels to China to tap the world’s fastest-growing market, but they face turbulent waters. Lines including Royal Caribbean Cruises Ltd. Manage Print Subscription / Tax Receipt.
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